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Business is Easy, it’s the People That Make it Hard.

Custom-Fit your team and out execute your competition.

Kate Morgan | The Hiring Game Changer

A company’s greatest asset is its people, and when you hire right, your team becomes your fiercest competitive advantage. Hiring without a strategy, you’re gambling with your company’s future.

Kate Morgan has built her career not in the ivory towers of corporate HR, but in the trenches—alongside scrappy founders, resource-strapped startups, and small businesses where every hire is a high-stakes decision. Most HR professionals haven’t launched companies, made payroll from scratch, or hired their first employee with everything on the line. She has.

As the author of Custom-Fit, Kate equips founders with practical tools to master hiring that will fuel smarter hiring, stronger culture, and long-term company resilience. No matter the company stage and industry, her mission remains the same: helping businesses build teams that drive success.

Custom-Fit: Your Guide to Hiring Right

Most entrepreneurs think hiring is about finding the best person for the job. It’s not. It’s about finding the right person for YOUR company. Custom-Fit strips away the corporate HR talk and delivers a practical approach for entrepreneurs who don’t have big budgets, deep benches, or time to waste.

Inside, you’ll learn how to:

  • Spot HiPOs (high-potential employees) before your competitors do
  • Avoid hiring on gut instinct and focus on culture fit, accountability, and resilience
  • Hire people who will help you scale — not hold you back
  • Let go to level up—free yourself from day-to-day tasks by hiring game changers
  • Conduct reference checks that reveal how a candidate thrives — not just if they’re “good”

Your company’s greatest asset is its people. If you’re ready to hire wisely and turn your team into a competitive advantage, this book is for you.

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Get a Free Chapter of Custom-Fit

Hiring is too important to leave to chance. Get an exclusive sneak peek inside Custom-Fit—and start making smarter hiring decisions today.

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Kate on Stage: Straight Talk

Most hiring “experts” have never built a small business or had to make payroll. They’ve never felt the sting of a toxic hire or the triumph of building a dream team from scratch. Kate brings unfiltered insights, sharp humor, and the kind of practical advice that only comes from years in the trenches with founders and early-stage teams.
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Topics That Matter

The Peopleing Paradox: Managing the “Feels” When Building Your Team

Tailoring Your Culture Through Core Values

Success-Staging: The Blueprint for Your Competitive Advantage

Identifying HiPOs: High-Potential Employees Who Will Scale With You

Breaking Up Is Hard To Do: When and How to Fire

The Gut Instinct Hiring Myth–And Why It’s Costing You

If You Had to Start Over, Would You Hire Everyone Back?

Be honest: If you were starting fresh, how many of your current team would you rehire?

Bad hires drain time, energy, and money—yet many leaders avoid tough decisions.

This quick five-minute assessment helps you face the truth: Are your people driving your business forward or holding it back?